Digital services consulting

Advances in digital solutions, technology and increased demand for great customer and employee experiences are reshaping the way we do business.

Harness the power of technology

Where businesses struggle isn't a lack of attention to digital transformation, but rather the rapid pace of digital innovation. That velocity can make it challenging to keep up and prioritise.

High-performing companies need to embrace constant innovation, flat decision-making and the integration of technology. Across businesses, breaking down silos, helping work to flow, and the democratisation of data is essential for the good of the organisation.

By combining deep business and industry insight with digital innovation, our teams of creative, industry and technology professionals help accelerate the impact digital solutions can have in your business.

Solving the real digital issues

Business leaders understand the importance of digital innovation, experience design, machine learning, AI and automation. But often, they don't know where to start and what is possible. With heightened levels of customer and employee expectations and the advancement of new technologies, businesses must transform quickly to survive, compete, grow and stay ahead.

Developing a digital strategy

Developing a successful strategy is one of the most critical elements of any business strategy. CEOs must make decisions that address the strategic challenges posed by the digital revolution.

Businesses challenges include:

  • Transforming legacy systems to omnichannel platforms
  • Developing a Target Operating Model (TOM)
  • Utilising partnerships and third-party plug-and-play products
  • Being more agile
  • Driving cultural change
  • Increasing employee effectiveness
  • Meeting customers' expectations
  • Improving customer experience
  • Driving innovation

Our Digital consulting services team have developed an approach that helps organisations develop a strategy for the digital age. We help organisations to build and optimise their digital capabilities to drive results which align with the customer and corporate strategy. Our strategic processes help to understand what you do currently, where you create value and identify new opportunities, now and for the future.

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Cultivating innovation

Innovation is a matter of survival, advancing technologies and customer demands drive strategic change. Investing in innovation helps secure competitive advantage and generate new revenue.

Our clients are looking for ways to create new and innovative products. New digital native organisations play by new rules. They don't respect you or your industry.

Businesses challenges include:

  • Current processes hindering innovation
  • Ability to compete with start-ups
  • Identifying emerging technologies
  • Speed to market
  • Ideation and prioritisation
  • Changing culture
  • Problem-solving
  • Increasing efficiency

We help you dare to imagine, pushing the boundaries at pace, transforming organisations with the birth of new products. However, innovation isn't just inventing. It's also changing and adapting existing offerings to make them better and more effective. We provide specialist advice, leadership, insight and make technology innovation real.

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Enhancing productivity

Our clients want to harness the real power of digital, modernise the ways of working and champion agility in a rapidly changing digital age. Digitisation helps employees become more productive, develop superior interactions, and increases satisfaction.

Business challenges include:

  • Enhance digital collaboration
  • Reduce repetitive, mundane tasks
  • Increase employee engagement
  • How to release resources for higher value add activities
  • Disjointed processes

Our Digital consulting services team help to accelerate, automate and scale digital solutions without disrupting necessary day-to-day business activity. Our automation toolkit—including robotic process automation (RPA), conversational agents, cognitive techniques, deep learning and AI—can accelerate your business processes. Tasks that used to take hours can now be reduced to mere minutes or even seconds. By freeing up your people, you enable them to focus on higher-value activities.

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Designing the right experience

Traditional experiences no longer satisfy customers. A "good enough" experience is no longer enough, it needs to stand out. An unforgettable experience means customers talk about it, they recommend it and prefer it. Being unforgettable drives your bottom line.

Experience challenges for businesses include:

  • Getting stakeholder alignment
  • Understanding customer goals
  • Improving customer or user experience
  • Getting products to market quicker
  • Getting projects finished
  • Going from concept to a tangible product
  • Increase task completion rate on their systems

We help improve your products and services by delivering unforgettable customer experiences. Our creative capabilities transfer across all industries. We use a variety of activities focused on uncovering principal business and customer goals. We identify their fundamental motivations and behaviours and work with you to deliver the best experience to meet their needs.

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Prototyping and user testing

Whatever a company intends to produce, creating a prototype is crucial to the design process. It's the first draft of a solution, which can be used to get stakeholder alignment and be iterated upon until the final product is ready to build.

Businesses challenges include:

  • No alignment on ideas
  • Increasing costs
  • Increasing risk of building a flawed product
  • Issues not getting identified
  • Projects not getting finished
  • Assumptions get made
  • Difficulty in determining the desirability
  • Identifying real problems
  • Communication with developer or engineering teams

Prototypes help reduce the risk of building a product that nobody wants, needs or will use. Through a series of workshops and UX techniques, we create several interactive prototypes for each customer journey.

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Contact us

Ciarán Kelly

Partner, PwC Ireland (Republic of)

Tel: +353 1 792 6408

Robert Byrne

Partner, PwC Ireland (Republic of)

Tel: +353 1 792 6086

Ronan Fitzpatrick

Director, PwC Ireland (Republic of)

Tel: +353 1 792 8287

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