Digital services

Harnessing the power of digital

The power of digital means that businesses can engage their customers and be agile in an ever-evolving landscape.

Digital services can empower your customers; transform your products and generate insights to drive action. It can change your current service offering or transform your overall business model.

Digital has the power to change the underlying principles of success. Companies are seeing new ways to become digital advocates, to drive market share and to deliver products and services that delight customers.

Your competitive advantage is driven by digital – it's time to take control.


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The elements of digital advantage


Innovation is about daring to imagine, it is about experimenting and pushing the boundaries at pace to create the new normal. Digital innovation can mean many things for business:

  • the birth of new services and products
  • reaching customers through new channels in a more coherent fashion
  • transforming business models and allowing outdated versions to fall away
Digital services: innovation graphic.


Strategy is determined by where you currently are, where you want to be and how you’re going to get there. Digital is a fundamental part of organisational strategy, be it the adoption of new technologies or using data to gain competitive advantage.

Being strategic in a digital world means:

  • leveraging digital opportunities and strengthening the performance of your existing digital assets and capabilities
  • identifying your audience, your goals and targets
  • clearly communicating the digital strategy to your staff and your audience
  • setting out a roadmap and implementation plan to bring your digital business to life
Digital services: strategy graphic.

Customer experience

Customer experience is about knowing every possible touchpoint a consumer has with an organisation and understanding the customer journey. Using data, you can turn touchpoints into meaningful experiences that ultimately lead to greater engagement and conversion.

To create great experiences requires:

  • understanding the meaning in customers' explicit and implicit signals
  • applying design principles to create optimal services and processes
  • undertaking in-depth testing to ensure the best outcome for your customer
Digital services: customer experience graphic.


Technology is a vital component in the digital transformation of businesses. As technology evolves, it becomes the key touchpoint with consumers.

Creating technological success means:

  • ensuring your architecture and IT strategy are robust enough to support your digital business model
  • tapping into the power of the cloud to provide new services in a secure environment
  • harnessing the power of mobile and app technology to provide services in an "always-on" culture
Digital services: cloud technology graphic.


Analytics is a hugely powerful tool that fuels the agility of your digital strategy. Unlocking the potential of data and analytics can help you make better decisions and gain competitive advantage.

It enables business to:

  • assess the performance of marketing campaigns and investments
  • identify leads and to focus on converting them into customers
  • test and optimize web, mobile and app service offerings
Digital services: data analytics graphic.


How can we help?

We enable companies to transform themselves in the digital age. We believe that all companies, whether operating in traditional or newly emerging industries, can generate superior value by optimising their digital strategy.

We work with our clients to help them imagine and realise a new future, to review and overhaul their business models and to implement strategies that deliver valuable digital products and services to their customers.

Contact us

Ciarán Kelly

Partner, PwC Ireland (Republic of)

Tel: +353 1 792 6408

Ronan Fitzpatrick

Director, PwC Ireland (Republic of)

Tel: +353 1 792 8287

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